Meet the Team


Lucy Ratcliffe

Hello! I am one of the new owners of Signmaster Systems, along with Samantha Kehoe, we both ran the print business opposite Signmaster for 7 years before buying Signmaster. I have admired Signmaster from across the courtyard, our print business purchased all our hardware and consumables from Signmaster over the years and so already knew a lot about the business before taking over. Although buying Signmaster has now made us a re-seller over a printer, the experience we have gained running the print business will be invaluable to Signmaster’s customers going forward – after all we have been there and done it too! Sam & I have some great ideas for Signmaster going forward and very much look forward to the next chapter in Signmaster’s history.



Sam Kehoe

Apart from my Mother, the rest of the world calls me Sam. I’m one of the Directors at  Signmaster Systems Ltd. I am extremely excited about our new venture with Signmaster, and the direction in which we hope to take the business. My aim will be to ensure that our customers receive the best possible experience, and that we implement new ways to continue supporting our customers. 

Jonathan Humphreys
Finance Manager

Jonathan is the Finance Manager at Signmaster and is responsible for overseeing the financial function of the business. Jonathan brings 15 years of Accountancy experience to Signmaster, having worked in a number of Account Managerial and Auditing roles.

 “Before joining the team at Signmaster I worked as a company accountant for a building contractor and prior to that I worked as an Accounts and Audit Portfolio Manager, servicing a wide range of clients from small to medium enterprises to well established businesses with a £50,000,000 turnover. 

I am very excited for the future of Signmaster. I’m looking forward to studying each of the departments and reporting back on how they can improve certain aspects. I will be forecasting performance with current products and service lines but also looking at how the introduction of new products and services will effect the company.”

 Jay Fleming  

Jay Fleming
Hardware & Software Manager

Jay is the Hardware & Software Manager at Signmaster. Jay has worked at Signmaster for 7 years and has been heavily involved in the growth of the company, seeing it go from being a reseller to becoming a UK distributer for several international manufacturers.

“I think it’s a really exciting time for Signmaster and 2018 is going to be a big year for us. Since acquiring the business, Lucy and Sam have made big improvements to the internal structure and invested in the hardware department. We’ve already started the year with the re-introduction of Mimaki which will enable us to broaden our product portfolio and help us to find the best solution for our customers, especially with the introduction of the new UCJV UV print&cut. We’re also delighted to further expand our range with the Roland’s new S-Series UV flatbed, available with a suction belt or as a true flatbed.

With even more products lined-up to be launched throughout the year, we will have an extensive range of solutions to help you further your business and opportunities.”


Glen Nunkoo
Inks & Media Manager 

Glen is the Inks & Media Manager at Signmaster and is responsible for ensuring you purchase the best consumables products for your needs. Glen has extensive knowledge in the wide-format print industry, having previously worked as Dealer/Sales Manager for Roland.

“I have been working in the printing industry for around 15 years and I joined Signmaster in February 2017. It’s a really exciting time to be at Signmaster, the future is looking bright and I’m looking forward to helping all of our customers grow their business along with us. We are introducing new products all the time including Signmaster’s new branded signmaking tools and a new range of pull-up and pop up displays.

I am always on the end of the phone to provide advice and guidance on any ink or media related questions you may have. If you would like to receive weekly special offers and product reviews from Signmaster, sign up to our newsletter here"


Sarah Challinor
Marketing & Design Executive 

Sarah is the Marketing & Design Executive at Signmaster and is responsible for continuous awareness of the Signmaster brand. Sarah works closely with the Sales team to promote all of Signmaster’s products, services and special offers via email, web, social media, print and exhibitions. Sarah also works with the Print Room to ensure all design requirements are met before the printing process.

“I am very excited for the future of Signmaster. The recent rebrand has given Signmaster a fresh new look and there’s lots more in store including a new website! The aim of our new website is to give visitors a better experience, some of the new features include a buy online option and access to technical support. We have also launched a new incentive this year with the Christmas Advent Calendar prize draw. Everyone who purchases from us throughout November will be entered into our prize draw and be in with a chance of winning some fantastic prizes including a Graphtec Silhouette plotter, Metamark and Poli-tape media bundles, champagne, courses and much more! Keep your eyes peeled for more special offers and incentives from Signmaster”

Matt Wright
Technical Manager

Matt is the Deputy Technical Manager at Signmaster and is responsible for organising and completing printer installations and services as well as providing free telephone technical support to customers.

Matt has worked at Signmaster for 4 and a half years and joined the team after completing a BTEC Level 3 in Engineering. During his employment at Signmaster, Matt has also completed various training including a Level 2 in Team Leadership and Management.

“The Technical team are often out visiting customers, servicing and installing machines as well giving advice and guidance so it is important that we provide a great service. With a focus of enhancing the customer experience, we have lots in store for the department over the next few months including expanding the Technical team, applying new support systems and a support section on the new website.”

Kate Neiddu
Hardware & Software Sales

Kate works in Hardware & Software Sales, specialising in small hardware and finishing products such as heat presses, board cutters, cutter plotters, entry level solvent printers and the accompanying software. In addition to her direct sales role, Kate also works closely with the Hardware Manager, the Technical team and our suppliers to ensure the operation between sale and delivery/installation runs efficiently. Kate is responsible for raising hardware invoices, purchase orders and monitoring the customer experience from order to delivery.

“I have worked with new Signmaster owners, Lucy and Sam since 2014. I started my journey as Office Manager and became Print Room Administration Manager during the transition to Signmaster. I really enjoy a challenge so the opportunity to join the Sales team has given me the chance to develop my skills and knowledge in the wide-format industry. I have learned a lot about new products, technologies and printing processes and I’m very excited for the future of the sales team at Signmaster.”

Sam Hilton
Warehouse Manager

Sam is the Warehouse Manager at Signmaster Systems and is responsible for the smooth running of all goods in and goods out including packing and despatching orders across the UK and worldwide, stock taking and re-order reports. Sam also works closely with the Accounts and Inks and Media departments to ensure all your orders are processed and sent out correctly and works with the Engineering department to prepare printer installs.

“Before joining Signmaster in August 2016 I worked as a Dispatch Manager for a Visitor Management company and I was looking for a new challenge. When the opportunity appeared to run a warehouse I jumped at the chance! As well as developing and implementing new systems and procedures at Signmaster, I have also been able to complete a number of training courses including IOSH, fire safety, first aid and I look forward to achieving a general Certificate in NEBOSH next year.”

Gary Roberts
Print Room Manager

Gary is the Print Room Manager at Signmaster and is responsible for the smooth running of the print room, ensuring that his skilled team complete all print jobs not only to deadlines, but to his and the company’s shared high standards. In addition to his print room role, Gary also helps customers with technical support and enjoys rolling his sleeves up to refurbish machines.

“Working at Signmaster has given me some invaluable knowledge about different print technologies and materials. We are constantly adding to our product portfolio but don’t sell anything that we wouldn’t use ourselves in the print room, so I have tried and tested and selected many different products.

The introduction of the latest innovative technologies and products such as HP latex and the new Mimaki UCJV (UV print and cut) has enabled myself and the team to explore the additional capabilities of the new inks. We can now further enhance our workflow by running machines that produce instantly dry prints with no need for gassing-off!

Having such a broad selection of machines and software in the print room has given me invaluable experience and knowledge that I am able to pass on to other print service providers. Whether you are looking for technical support on your machine or advice on equipment to enhance your business, I am here to help.”


Geoff Powell
Technical Engineer

Hi, I'm Geoff. I am a Technical Engineer. I'm the man who will often pick up Technical Support Calls, repairs printers, service and refurb second hand machines. I like the variety of my role and enjoy the challenge of diagnosing and repairing. 

Olivia Davey
Print Technician

Olivia is the Print Room Technician at Signmaster and works alongside the Print Room Manager to print and produce high quality signage and display as a back-up service to Signmaster customers. Olivia works to deadlines ensuring all artwork passes quality control before being printed as well as maintaining the printers, stock checking and ordering materials.

Olivia began her career in 2013 at Print Monkey - the company Lucy and Sam owned before buying Signmaster.

“I started working at Print Monkey as an Apprentice in Printing and Graphic Communications after studying Business, Photography and IT at College. I always had an interest in print and decided it would be great to earn while I was learning. Since completing my Apprenticeship and working full-time in a printing environment, I have gained some invaluable experience. The move over to Signmaster has been even more beneficial as I’ve learned how to use more machines, software and my responsibilities have increased as our job roles have expanded.”

Sal Salisbury
Business Administration (Inks & Media)

Sal is the Business Administration Apprentice in the Inks & Media department and works closely with the Inks & Media Manager and Accounts department to process orders and ensure all paperwork is ordered and filed correctly.

Before joining the Signmaster team in January, Sal studied Media and Business Studies at sixth form and on completion of his A levels, decided an Apprenticeship was the next step for him.

“I saw the position at Signmaster and applied straight away. I have always been interested in cars and thought the wrapping and decal side of the industry was really interesting. Although I have only been here for a short period of time, the team have welcomed me in and I’ve learned a lot about the industry. I have really enjoyed the sales side of the Inks & Media department and building customer relationships. In addition to my role in the Inks & Media department, I have also completed my First Aid and Fire Marshal training and I’m looking forward to more training in the future.”

Paige Jones
Finance Assistant

Paige is the Finance Assistant at Signmaster and is responsible for payments, raising invoices, dealing with queries for hardware and credit control.
Paige is the newest member of the team at Signmaster and joined in January after finishing her Masters Degree in Management and Finance.
“I have always had a keen interest in Finance and after completing 4 years of studying, I was looking for a role in that area. I saw the post for the position at Signmaster and thought it was a great opportunity to put all my knowledge into practice and learn how the company works.
I have really enjoyed my time at Signmaster so far. The team are really friendly and it’s been great seeing how the business is growing under the new processes and procedures.”

Josh Hall
Apprentice Print Technician

Josh is the Apprentice Print Room Technician at Signmaster and helps in the Print Room to meet customers artwork requirements using different machines and equipment.

Josh has always had an interest in printing and photography. He studied photography and product design at Sixth Form and gained an A* in his EPQ Extended Qualification in Photography Portfolio.

Josh first came to Signmaster on work experience after finishing Sixth Form College and proved to be a great asset to the Print Room team.

“I really enjoy working at Signmaster, the work environment is great and the people are so friendly and helpful. I have learned a lot about different types of machines and materials and I am looking forward to learning more as we introduce more products.”

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