Delivery Truck FREE DELIVERY AVAILABLE FOR ORDERS OVER £195* Loyalty Program Banner | Signmaster Systems

Meet the Team

Lucy Kehoe Signmaster Systems
Lucy Kehoe
Managing Director

Hello! I am one of the owners of Signmaster Systems, alongside my partner in crime, Samantha Kehoe. We purchased the business back in May 2017 and have been hard at it every day since. If you are a long standing customer of Signmaster (many thanks) you will have noticed a few changes since the change of management….. What with a new brand, new product range and now even new building – things have progressed well! If you are new to us, then welcome and thanks for coming on-board with us! One of the advantages Sam & I bring is that we were printers before and so understand the position you find yourself in when ink & media deliveries go wrong or the printer is down and so we continue to do everything possible to ensure our customer service is of the highest standard.

Samantha Kehoe

I am a director of Signmaster. I predominately work behind the scenes on strategies to keep our business moving forward.  Having being a printer myself, I am passionate about the industry, and enjoy spending time in our Showroom, using the exciting range of printers and finishing kit that we have available.

My main motivation and passion in this business is to provide our customers with quality products and care. Supporting them and their business to achieve their full potential.

Jay Fleming
Sales Director

Jay is the Sales Director at Signmaster Systems and has been here for almost 12 years now.

Jay manages our hardware and consumables department and has built a very successful team that pride themselves on delivering excellent service and consultation to our customers, ensuring that they find the right solution for their business.

“I have been at Signmaster for some time now and although we have always been a leading dealer, the real turning point for Signmaster was when Sam and Lucy bought the company back in 2017. It was a very exciting time and there was a real injection of energy into the company with a definite enthusiasm to elevate Signmaster to become the UK’s number one dealer of wide format and UV solutions. Investing heavily into the company to facilitate growth, head hunting specialists to amplify our teams, building a new website, re-branding, expanding our product offers and most recently building a newer larger home for Signmaster.

It’s not often that you can say that you enjoy your job, but I genuinely do and the team here at Signmaster are very much like a family unit. It’s a brilliant environment to work in and we have a fantastic culture here at HQ. Combine that with having a team that you can be proud of and you can see why I am so happy here. “

Keep an eye out on Jay and his team, as there are constantly new products and technologies coming to market. Jay and his team will always be on hand to offer you help and impartial expert advice and support.

Sam Hilton
Operations Manager

Sam is the Operations Manager at Signmaster Systems and oversees the smooth running of the Warehouse and the Technical department. He is responsible for organising and planning printer installations, repairs and services, as well as managing the telephone technical support systems for customers. He manages all goods in and goods out, including packing and despatching of orders across the UK and worldwide, stock taking and re-order reports, along with KPI’s for both departments.

“I have worked in Warehousing and Logistics for over 10 years prior to joining Signmaster Systems in August 2016. Thanks to the support of the Directors, I have gained a NEBOSH General certificate, an IOSH Managing Safely qualification, along with a Level 3 Diploma in Management. This has allowed me to add other aspects to my role, including; Warehouse Management, Facilities Management, Health and Safety Management and Project Management. I was promoted to Operations Manager in 2020, whereby I am now responsible for the Technical department in addition to my other responsibilities.

The company continues to go from strength to strength, and I look forward to an exciting future for Signmaster.”

Jonathan Humphreys
Finance Manager

Jonathan is the Finance Manager at Signmaster and is responsible for overseeing the financial function of the business. Jonathan brings 15 years of Accountancy experience to Signmaster, having worked in a number of Account Managerial and Auditing roles.

“Before joining the team at Signmaster I worked as a company accountant for a building contractor and prior to that I worked as an Accounts and Audit Portfolio Manager, servicing a wide range of clients from small to medium enterprises to well established businesses with a £50,000,000 turnover.

I am very excited for the future of Signmaster. I’m looking forward to studying each of the departments and reporting back on how they can improve certain aspects. I will be forecasting performance with current products and service lines but also looking at how the introduction of new products and services will effect the company.”

Rob Dutton
Hardware Sales Consultant

Rob is one of the hardware solutions sales consultants that specialises in wide format. As a consultant, Rob listens to customers, makes sure he understands their challenges and then provides advice on what solution best meets the customer needs. Rob has got a keen attention to detail and can quickly form relationships with customers, that are based on trust. Which is a great recipe for customers finding the optimum solution to their challenges and trusting in the advice provided.

He’s got a bit of a cheeky personality and compliments the rest of the hardware team very well. He’s got a great team attitude and highly values customers, which aligns with the ethics and values of Signmaster and the hardware solutions team.


Gary Roberts
Senior Technical & Creative Co-ordinator

Gary currently splits his time between working on marketing, updating our website and social media for Signmaster

He is also involved in our technical department helping customers in need with their technical support as well as attending customer’s sites for installs, training & repair work and refurbishing printers for re-sale.

“Having used a broad selection of machines and software previously in the print room it has given me invaluable experience and knowledge that I am able to pass on to other print service providers. Whether you are looking for technical support on your machine or advice on equipment to enhance your business, I am here to help.”

Sarah Mee Signmaster Systems
Sarah Mee
Business development & Sales administration

Sarah is the Business development & Sales administration and is responsible for looking after all of our customers consumable needs. Sarah has 5 years sales experience at Sky and in the Retail sector. Sarah has a bubbly, enthusiastic personality and since joining Signmaster has enjoyed interacting with our customers.

“It’s a really exciting time to be a member of the Signmaster family. We are working with some of the biggest brands in the market such as Drytac, Metamark & Poli-tape. I have worked in a corporate environment for a number of years now and in the short time I’ve been at Signmaster I have noticed a real family feel to the company and I have always wanted to part of a locally ran business. I pride myself on delivering excellent customer service and I’m looking forward to working with all of our wonderful customers”.

Josh Hall
Inks & Media Sales Executive

Josh is our Inks & Media Sales Executive, working closely with the Inks & Media Manager and Accounts department to process orders and ensure all paperwork is ordered and filed correctly.

He brings to the team vital hands on experience of working day to day with the materials that we sell as a team. During the last 12 months Josh has tried and tested all of the new types of media we have launched and provided valuable and constructive feedback in helping launch these products.  This experience will really help our customers to find the right solution for their application and business.

Josh has always had an interest in printing and photography. He studied photography and product design at Sixth Form and gained an A* in his EPQ Extended Qualification in Photography Portfolio. Josh first came to Signmaster on work experience after finishing Sixth Form College and proved to be a great asset to the Print Room team.

“I really enjoy working at Signmaster, the work environment is great and the people are so friendly and helpful. I have learned a lot about different types of machines and materials and I am looking forward to learning more as we introduce more products.”

Sharon Ashley-Ward
Finance Assistant

Sharon (Shar Shar) works as a Financial Assistant in our finance department and supports the finance manager in the day to day accounting activity.

“Hi, most people refer to me as Shar Shar and I joined Signmaster as a Finance Assistant in October 2019. I have several years’ experience working in Finance and HR roles for sole proprietors and limited companies both in the UK and in Spain, I am currently working towards my AAT Accounting Qualification.

I applied for the role here as it is just what I was looking for to further my accounting career and I am enjoying learning what each department brings to the company so that I may assist and support the Finance Manager in the day to day accounting of the business – it really was a great opportunity for me and I enjoy working here immensely – no two days are the same and I love the variety of the role”.

Jody Baldwin
Office Co-ordinator

Jody is our office co-ordinator, so is essentially the hub that links all the Signmaster departments & teams together. She supports our Sales Director by ensuring that the sales team have the day-2-day support that they need to deliver the level of service that we expect. Jody is skilled and experienced within customer service, so oversees this, again ensuring that our customers are looked after to levels we aim for. Her attention to detail, solution finding & organisational skills enable her to be very effective in her role, both towards our internal teams and also customers.

“I have worked in several customer service, administration, and accounting roles across several industries, and I enjoy learning new skills and expanding my knowledge base. I love working for Signmaster as I have a varied role working with the Inks & Media, Hardware and Accounting Teams. No two days are the same, and we are always looking to improve our customer service and provide the very best products in the industry. Signmaster is a wonderful, supportive company and I look forward to my future with them.”

Anthony Forster

Anthony is a technician in our technical team and carries out machine installations, service and repairs, customer training and technical support for all of our customers.

“Having relocated to Cheshire from Cornwall to be closer to family I decided to take the opportunity to have a career change as well. Since joining Signmaster in 2018 I have gained a good range of knowledge in the wide format industry and have under gone a variety of training and continue to learn new things all the time. The people at Signmaster make working here very enjoyable and no two days are the same.”

James Turner

James is a technician in our technical team and carries out machine installations, service and repairs for all of our customers.

“Having come from an engineering background all my working life, I was very excited to expand my skill set and get involved in the wide format printing industry. Signmaster have been great in supplying extensive training and are a great company to work for. I’m enjoying how every day brings new challenges and the opportunity to meet all different types of businesses and people.”

Jacob Farleigh
Installation Engineer

Jacob is an Installation Engineer in our technical team and carries out machine installations for our customers.

Having come from a footballing background, I was involved in gap stop jobs my whole life with no real trade or progression. I joined Signmaster in November 2023 as an Installation Engineer, and I am very much looking forward to learning and progressing in the Print industry.

I am really enjoying how no two days are the same and also meeting all different types of businesses and people along the way. I am really looking forward to my future here at Signmaster. When I’m not in work I will probably be either watching/playing football, out with friends or family or just chilling at home watching TV.

  • Visa Electron
  • Visa
  • Mastercard
  • Pay Pal